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Art director and creative marketer with a primary focus on brand, image, editorial and narrative building. Currently NYC

Art director and creative marketer with a primary focus on brand, image, editorial and narrative building. Currently NYC
Front Office Sports x Wendy’s
Ad Campaign
Art Direction, Design
2023


Front Office Sports partnered with Wendy’s to promote their new breakfast product. The client requested we anchor the campaign in nostalgia and sports, but without utilizing any photography. The solution was ‘Back In The Day’, a recurring sponsored editorial series where Front Office Sports staff members would highlight one of their favorite childhood sports memories. Reminding them how it felt to be a kid again, just like with Wendy’s Homestyle French Toast Sticks.